Sound is a sense that is always switched on, we cannot shut our ears as we shut our eyes
— Jessica Boat & Nikolai Daiss-Fechner

 

Not only do consumers process audio cues faster than visual cues, audio cues actually enhance the speed of visual brand recognition when combined into a multi-sensory experience.


More Facts

Inappropriate soundscapes can reduce sales by 28% (Julian Treasure)

Inappropriate soundscapes can reduce sales by 28% (Julian Treasure)

[sound in a marketing context] significantly boosts customers’ pleasure—and often, the time and money they spend in a store
— Garlin, F. & Owen, K.
In some cases, audio logos alone can help achieve a 92% brand recognition rate among listeners (SNCF)

In some cases, audio logos alone can help achieve a 92% brand recognition rate among listeners (SNCF)

 

A Universal Language

Despite large geographical and cultural differences, market research group Taylor Nielson Sofres found that "...music succeeded in conveying the same values to diverse listeners" in an advertising context. Audio as a marketing tool is universal and scalable

 

Audio Branding means improved differentiation over the competition, increased brand recognition online, and greater emotional engagement